WhatsApp API (WhatsApp Business API)
The WhatsApp Business API is an official API by Meta that helps businesses send and receive WhatsApp messages automatically, connect CRM/software, and manage customer communication at scale. It is mainly used for marketing, support, automation, OTP, and lead generation. (WhatsPortal)
Main Features
✅ Auto Reply & Chatbot
✅ Bulk/Marketing Messages (approved templates)
✅ Customer Support on WhatsApp
✅ Multiple Team Members Access
✅ CRM Integration (Lead Management)
✅ Order Updates, Payment Reminder, OTP Messages
✅ API Integration With Website/App/Software (WhatsPortal)
Business Use Cases
Lead Follow-up
Telecalling / Customer Support
Demo Class Reminder
Marketing Campaigns
Appointment Confirmation
WhatsApp API, Bulk SMS, and RCS — consolidated under a single dashboard and billing cycle. Built for Indian scale, active the same day you sign up.
Pick any channel — or all three
WhatsApp API
Bulk SMS
RCS Messaging
Official BSP-grade access to WhatsApp Business API. Send template messages, run interactive campaigns, and manage two-way conversations at carrier scale.
Direct-to-handset SMS delivery across every Indian operator. Transactional and promotional routes, DLT-compliant, with real-time delivery reporting built in.
Rich cards, carousels, and verified sender badges — delivered natively on Android. Upgrade your SMS campaigns to branded, interactive messages without a separate contract.
RCS Message (Rich Communication Services) Brief
RCS is an advanced messaging service that upgrades normal SMS with rich features like images, buttons, branding, videos, read receipts, and interactive messages. It works like a smart business messaging platform for customer communication.
Mainly used for marketing, promotions, OTP, customer support, offers, and business campaigns.
Main Features
✅ Brand Name Display (Verified Business)
✅ Images, Videos & Rich Media Support
✅ Clickable Buttons (Call, Website, Buy Now)
✅ Read Receipts & Delivery Tracking
✅ Interactive Customer Messaging
✅ Better Engagement Than Normal SMS
Business Use Cases
Promotional Offers
Lead Generation Campaigns
Demo Class Invitations
Payment Reminder Messages
Customer Support & Follow-up
Event / Seminar Registration
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